The large US movie theatre chain, AMC Theatres, will add bitcoin as a payment option by the end of the year, said the organization’s CEO Adam Aron. Thus, the number of global brands adopting BTC keeps growing after the recent announcements from Philipp Plein, Sheetz, Quiznos, and more.
Founded in 1920, AMC Entertainment Holdings is among the world’s largest theatre chains, with over $1 billion in revenue as of last year.
During an earnings call on Monday, the organization announced intentions to start accepting the primary cryptocurrency as a means of payment by the end of the year.
Customers will be able to buy movie tickets and concessions if they purchase them through all of the US-based theatres.
It’s worth noting that AMC’s shares, which exploded in popularity earlier this year with the WallStreetBets saga, increased by more than 4% on Monday after the announcement and the earnings call.
By outlining plans to adopt BTC, the theatre chain firm has joined other prominent names to do so in recent months.
CryptoPotato reported recently that the German fashion giant Philipp Plein International AG highlighted its intentions in a blog post.
Other household names to accept bitcoin or other digital assets in the past few months include – Wellbots, Progressive Care, Sheetz, Landry’s Inc., Quiznos, and many more.